If you're a small or medium-sized business, and you already have a Google Ads account, here's some good news for you: they're offering free Google ads credits. The best part is that the Google ads credits can be used across any of Google’s advertising channels, including Search, Display, and YouTube plus all campaign types.
New Google Ad accounts are not eligible for free credits. Also, the ad credits must be used this year. Free Google ads credits have been launched in Australia, China, Germany, India, Italy, New Zealand, Spain, Taiwan, and Ukraine, United Kingdom, United States.
Which is great in these days of economic distress, as businesses will still have the ability to reach potential customers and clients. Plus, Google is building goodwill with potential ad buyers.
This is part of Google's efforts to provide support for businesses, health workers and organizations during the coronavirus pandemic. The free Google ads credit will be available starting in late May.
The Google ad credits amount that you will receive will vary according to your Google Ads spend, your country and your native currency. The Google ads credit must be used by Dec. 31st, 2020. After that, the ad credit expires will be removed from your Google Ads account.
The Google support page said “SMBs who have been active advertisers since January 1, 2019 will see a credit notification appear in their Google Ads account in the coming months.”
You'll know when your new Google ad credits are available when Google contacts you by email. The free ad credits aren't being rolled out all at once, but rather on a periodic and systematic basis.
Google also said that "the ad credit automatically offsets future spend; no action needed," so you'll just need to to either start your Google ads if you're not currently running any. If you're already running Google ads, the new free credits will automatically be applied.
The credit is determined by how much you've spent in the past on Google ads. Eligigble ad buyers are able to recieve up to the equivalent to $1,000 USD. The focus is on small business customers.
CEO of Google and Alphabet Sundar Pichai announced the
free google ads credits by saying “$340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms. We hope it will help to alleviate some of the cost of staying in touch with their customers.”
Free Google ad credits are limited for the employment, housing and credit sectors, based on an updates to to the Google ad policies. They've announced that these sectors prohibit targeting based on sensitive categories like gender, age, parental status, marital status and zip code.
Google Ads Tactics vs Google Ads Strategy
Google ads have over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment according to Hubspot.
Which means that free Google ads credits can help you both with the tactical and the strategic side of how you use your Google ads credits.
Tactically, free ads are a bonus any day of the week. That's simple and straight-forward. Strategically though, you can use them in a variety of great ways. Consider using your free Google ads to test out new ways to target new segments of customers.
Another way would be increase your split-testing from the standard A/B or A/B/C tests to creating many groups of ad creatives or demographic combinations.
Lastly, you can also just use your free Google ads credits to just increase your reach on your current efforts.