Content Creation Tools In 2021: A How To Guide

  Content Creation Tools  

This is a tactical how-to guide to content creation tools that you can develop in 2021 to distribute content across social media platforms. If you're a content creator or want to be one, these content creation ideas and strategies will help you get started or improve your current process.

Small Biz Trends has cited that “you need an effective strategy that connects up all your content marketing efforts,” meaning that you should start your own content creation tools to roll out a continuous stream of content across social media. This guide will show some easy steps to do just that.

Content creation can be broken down into five easy steps:

1) CREATE original content (pillar content)
2) CREATE social media content by splitting it into separate pieces (micro content)
3) DISTRIBUTE to different social media platforms
4) MONITOR audience engagement
5) RESPOND by engaging with your audience & people with similar interests

This isn’t some crazy acronym or anything like that. Creating content for social media doesn't have to be hard, it's fairly easy to create one piece of content and use that across many different social media platforms. This guide will show you how.

You can tailor the content to fit each platform, for example rewriting the copy to fit Facebook, Instagram, Twitter, Pinterest, YouTube, a podcast or LinkedIn based on the demands of that platform. This can apply to any of the social media channels you use.

Content Creation In 2021

Content creation starts with creating a piece of "pillar content" that's your main piece of content, which will be split up for each platform. Then you can go about repurposing that content for each social media platform.

Your pillar content can be a blog post or news article, video, podcast, images such as photos or graphic art or anything that you create. Start with your main medium and scale down for each social media platform from there.

Content Repurposing

From the pillar content, you can then create what's called "mico content," and this is the content that you'll distribute on the different social media platforms.

For all practical purposes, you're just repurposing your existing pillar content into smaller, more digestible chunks. You can take pieces of your pillar content and make that your focus for social media content for the day.

For example, pull out a juicy quote from your content, something that highlights a key example. Then customize each item for the social media platforms based on what works on each platform.

Content Distribution

Publish all of your micro content on the various social media platforms. It's important that you customize your content delivery on each platform to the way content is received on that platform.

An Instagram post with a longer form of written copy and hashtags won't work on Twitter and must be customized.

Likewise, the way you portray that content for an Instagram audience will be different in tone and style that for a LinkedIn or Facebook audience.

The best way to decide on your tone is to look at what works for other people on each of these platforms and start by following some of the ideas you see working for those people.

From there you can develop your own model & style of how you want to shape your message for each social media platform.

It's important to make a distinction here: I'm not suggesting that you steal other people's ideas, I'm saying that it's good to be influenced by others who have a similar message or style to your own, and develop your own method and style from there.

In other words, feed your brainstorming with other people’s ideas, and then use that to create your own ideas. You'll find that it's easy for you to develop your own style over time and continually improve how you do it.

Content Optimization

After you create the micro content and push it out on your social media platforms, it's important that you follow through on the "monitor" and "respond" steps.

The "monitor" step includes watching what happens with your content over time: how many likes, saves, comments, impressions/views etc. You'll want to monitor these things and analyze the data on what works and what doesn't. You'll also want to respond to your audience's comments.

Each social media platform has its own tools to analyze the data on what you distribute, and for each social media platform there also exists third party tools that can add to that data. Always make sure you use third party tools that have been approved by the platform, using unauthorized tools usually comes back to bite you by being penalized by the platform with less reach, restricted use, demonetizing or any penalties they choose.

You can then monitor what works over time and see what sticks.



Responding involves replying to comments, messages and any interaction from people. It's important to monitor your posts right after you publish them and interact with those people quickly when they comment or send you a message.

This will show them that you're active on their platform and will give an opportunity to work or collaborate with them, or just answer questions they have.

This also works well to increase your followers or subscribers as you'll show them that you're worth following.

Frequent and fast interaction or engagement is seen as good by the algorithms of every social media platform, and will boost your visibility.

Content Maintenance

The final step and possibly one of the most important parts of the process in content maintenance. This means going back into the original news articles or blog posts and periodically updating them.

This serves two purposes: Google loves refreshed content and you will improve your Google rank in the search engine results pages (SERPs), and it's also good to make sure your content hasn't fallen out of date with what's happening in the world.

Also, a great strategy is to hold a little back from your original post, and add it in two weeks after you originally publish it. This shows Google that your content is dynamic and fluid, and is worth monitoring and moving up the rankings in the SERPs.

Better Google SERP ranking brings free traffic from the Google firehose, which in turn increases awareness of what you’re doing and will also increase your social media followers and engagement.

Continuously updating your content over time will make you more relevant to your audience. If you're making videos or podcasts, you can update ideas in new videos with your current take on an existing situation from a past video.

In a podcast, you can mention older podcasts and revisit older themes with a fresh take. Show notes are a great place to link to previous podcasts or other content.

This is also a great way to link to older content from each new media item and increase views and downloads while keeping your audience engaged. Linking similar content together is a good user experience and works well with any kind of search engine.


So that's the Flux Content Creation Process for social media in 2021. When you get into the flow of doing this week after week, you'll find that it becomes easy and intuitive to break down ideas in to smaller, more digestible chunks and distribute them across your social media platforms.

In conclusion let's review the steps:

1) CREATE original content (pillar content)
2) CREATE social media content by splitting it into separate pieces (micro content)
3) DISTRIBUTE to different social media platforms
4) MONITOR audience engagement
5) RESPOND by engaging with your audience & people with similar interests


Good luck! The Content creation tools you develop in 2021 will serve you well for years to come.

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